The expertise of statisticians team covers the fields of Statistics, Econometrics, Data Mining and Artificial Intelligence. Performing services in researching and prediction methods help to develop an effective marketing strategy. The services we provide have proven positive results in our customers work.
1) Quantitative Studies In Research Market
Market research has become in the last years an essential tool in understanding the consumers population, the needs and factors that influence their decisions, the market resources and its tendencies in general. Researching a large panel of modeling technics, market studies represent the link between marketing specialist and the objectives of its work: the client, the consumer, the public and the target audience of the institutional activity.
a) Efficient targeting
Any consumer has a complex of needs classified by their usefulness representation. The aim of efficient targeting consists in getting the consumer to buy a certain product. An important part here is the indifference curves analysis that defines, from a consumer point of view, the equal situations of consumption.
Satisfying the consumer needs, by applying differentiated marketing strategies, brings to a significant increase in sales and customers loyalty.
b) Concept testing
Before launching a service, is important to pre-test it. Thus we estimate how it will respond to consumer requests. Depending on the results of our study it can apply various methods of redressing so that the service using experience becomes optimal.
Also, if the service improves, the analysis heads to a different type of population.
c) Perception studies
We analyze the marketing decisions impact of a brand, using multiple data mining technics. The need of these researches is proven in testing and/or launching the product offers and the following evaluation of its launch.
The analysis also provides information regarding the adjustment of certain offers, when the response rate reduces and reveals the consumers opinion variation of brand placement.
d) Internet user preferences
Annually we develop studies that measure the evolution of Internet user’s behavior. The profound knowledge of Internet users profile is, in the vision of our research team, a very important step, because this will lead to advertising optimization services specially designed for Publishers and Advertisers.
In this context, the analysis through statistic methods regarding the demographic, socio-economic features, such as the preferences and the Internet user perspective about online advertising is essential.
a) Brand management studies
Brand notoriety measures the brand popularity rank. The associated metrics of this analysis type is important in marketing because it reflects the impact that certain products have it on consumers. Also our research results offer the possibility to define objectives that drive to brand evolution on the market. In our analysis process we operate with assisted recognition and „top of mind” technics.
Placement studies offer a loyal image in consumers perspective. We use assisted recognition technics and mind share to evaluate the brand placement and to compare it with the other ones already on the market.
b) Evaluation studies of consumer behavior
We analyze the consumer’s opinion and the factors that drive them to certain decisions. All these researches offer a better understanding of target audience and also the implementation of marketing strategies that satisfy their needs and desires.
Customer satisfaction is an essential factor for its loyalty. The satisfaction is often mediated by the product benefits.
Satisfaction analysis is used to determine „the must be” attribute of the product so that it responds to consumer motivational factors.
2) Consulting Services
The Research Department offers consultancy in Econometrics and prediction modeling, data mining, artificial intelligence and machine learning, graphics theory and numeric calculation, natural language processing and applied cryptography. The approached problems are diverse and are using a variety of algorithms and modern technics. Our department projects prove the experience in these domains and the applicability of our research on a variety of online specific topics.