Publishers & Ad Networks
The Publisher’s dedicated services involve multiple ad networks sources from where we can deliver online advertising at best prices. Along with our adserver functionalities that improve the user’s experience when managing online advertising campaigns, we communicate with other advertising networks, so that we find the right answer for transactioning ads in best conditions.
Ad Solutions for Publishers
Combined, the following services are for Publishers who want to reduce the complexity of ad transactions. These services are also a support in managing the relations between ad networks with the maximization of incomes coming from ad placements or ad exchanges between site owners.
The adserver of Bursa de Reclama enrolls in a new generation of adservers that have a real time bidding system. Through this auction mechanism, Advertisers buy online advertising at best price, and the Publishers increase their advertising incomes.
We are using statistic algorithms of artificial intelligence for every visible ad, taking into account criteria such as the demographic profile of users, the specific of online advertising campaigns, the quality and the ad zone formats.
Banner Exchange is for Publishers who want to exchange the impressions with other Publishers registered in Bursa de Reclama. Banner Exchange is an useful way to promote the ad zones and to gain a bigger number of users. In the banner exchange offered by Bursa de Reclama, the online advertising transaction is made using a virtual coin, named euroNet.
For this coin exists a currency exchange so that you can convert it to euro (€).
Bursa de Reclama offers the possibility to communicate with other adservers, meaning that you can order an ad placement through a different ad network and external campaigns on sites registered in Bursa de Reclama.
Through a Google AdWords API we developed a mechanism that delivers AdWords campaigns directly from Bursa de Reclama. We can also deliver ads to other adservers introducing 3rd party campaigns. Among parteners that worked with TradeAds we mention Fox and Phorm.
With Maximizare.ro the Publisher increases the revenue from his ad zones. Comparing the prices of multiple adservers, Maximizare takes the best decision on establishing the selling price.
The advantage of using Maximizare.ro is that Publisher manages in a simple way and in best conditions what ad should be delivered on his site.
Through Patratica, the Publisher sells ad zones from his website, permanence type, at a fixed price and in a regular format.
The Publisher displays on his website a widget that announces the disponibility to use the ad zone for Advertisers who want to promote their services on that specific web page or blog. This way the ad will be visible to every user who becomes a future customer of the product.