Advertisers & Agencies
Advertisers benefit from a complex platform of channels that helps promoting their services and products. Bursa de Reclama’s adserver garantees flexible campaigns with many well-targeted distribution channels so that online advertising budgets are been efficiently managed.
Ad solutions for Advertisers
The following services describe how a campaign reach in best conditions to its target audience.
TradeAds Interactive services reach over 1000 sites, serve over 30 milions ads per day for almost 7 500 000 users.
We offer multiple possibilities of targeting on predefined (sex, age, location) and undefined segments, determined by Internet user’s behavior. The audience targeting main purpose consists in making the online advertising transaction as pleasant as possible for all the actors involved in this process. We are opened to any of our clients request, being able to develop various special projects.
a) Demographic Targeting
Through a system of demograpfic targeting Bursa de Reclama offers the possibility to reach your ad audience knowing the public demographic features (sex, age, level of education). This way an ad for make up products will adress to feminin users, while a game ad will focus on 39 years old users.
This future ensures the delivery of advertising content only to users who are potential consumers, the effect being an increased performance campaign.
b) Behavioral Targeting
CPC campaigns also benefit from a demografic tag, delivered only by ads in behavioral groups who are making performence.
Each behavioral group is formed by Internet users with similar behavior. The selection of the groups that deliver the campaign is accomplished based on a yield optimization algorithm.
Retargeting happens when users previously browsed or entered in a site.
If, depending on users bahavior over creatives, Advertiser wants to continue acting from each case to another, our services offer the possibility to reach that.
Our measuring and analysing system covers all the information that Advertiser needs for increasing the ads message impact.
Through Bursa de Reclama, the ads are delivered taking into account the user’s direct interest. The first intention is evaluated through users research key words.
Thus a person interested on a product enters to a site of our portofolio, that user will be served primarly with an ad reaching his domain of interest.
Bursa de Reclama offers the possibility of geographic targeting (in Romania’s counties and in any other country of the world).
Another targeting is IP and IP classes. This is a feature appreciated especially by advertising agencies that need many confirmations before a campaign rolls. One feature is time targeting and is served up to 5 minutes per division.
Understanding the target audience and how relevant the content must be, means you already have the key of succes for each advertising campaign.
To carry out the campaign objectives we can, thanks to the predictive systems of Bursa de Reclama, to provide a detailed picture of how an online campaign evolves, taking into account its geo-socio-demographic features.
The ads are becoming more and more agresive in all media: online, television and outdoor. Our efforts go on promoting online advertising campaigns that have a direct interest for Internet users.
Our services include a cocktail of optimization and targeting methodes, a customized limitation frequency for each user and displayed ads only in the visible ad spaces of the site.
We believe that an organic search engine placement is an useful way to get users find your online business website based on relevant content.
That’s why, even if we do not offer dirrectly this service, we can transmit it to our NCH partners.
As a Google Certified Partner, TradeAds team has the possibility to introduce online advertising campaigns also through Google Adwords.
This way we want to achieve the best results for CPC campaigns by chosing the key words that are driving to a better ad placement in search engines.
Among our services we include online media buying on sites from a media agency database, on independent websites and on the sites registered in Bursa de Reclama.
The neccesary information of media planning refers to the profile audience, the rate card, as the other requirements coming from Advertiser.
Thanks to the large number of sites registered in Bursa de Reclama (over 800) any buying of online ad zones benefits of a faster transaction.
We also could send a buying ad space order to any independent website or to sites belonging to media agencies, taking into account the Advertiser’s requests.
We are opened to any desirable need of our clients and, based on the flexibility of our products, we can implement it with minimum effort.
A part of our projects refers to branding campaigns, unusual dimensions and behaviour for creatives, content ad on text and video and many other offers adaptable to our clients requests.
The digital marketing services our team offers include: identifying the market opportunities and challenges, the client needs, a development vision of online presence and the prioritization of online initiatives.
We offer performance marketing solutions by plannig and rolling online advertising campaigns in CPC, CPL or affiliation systems.
Our main competitive advantage is the possibility of demographic targeting and the other components of our technology provided in advertising transactions.