TradeAds Interactive appeared due to the experience of Tradeville (formerly Vanguard) the largest broker on the exchange market. Then we imagined how we could release such product on the online advertising market. In May 2009 after several months of hard work, the first TradeAds product, Bursa de Reclama, would be in production.
Why Bursa de Reclama?
In the online advertising market of 2009, when adservers would sell banners on CPM (cost per mille) and CPC (cost per click) with fixed pricing, TradeAds Interactive has introduced a new improved concept of adserver. Based on the new Microsoft technology, Bursa de Reclama has launched the real time system on implementing online campaigns.
The real time bidding process is based on a competition of prices where the best offer wins. Instead of booking an ad zone, Advertisers bid for each delivered impression, so the best bidder wins.
The process is similar to stock exchange: brokers (Advertisers) bid for the assets (ad zones) and who bids the most receive the stock (delivered ad). The same process stands each time for Bursa de Reclama.
Every adserver knows two key players: Advertiser and Publisher. The first Publishers that still work with Bursa de Reclama are those from the Active Soft and Machteam Soft groups. For Advertisers, Bursa de Reclama brings too early the bid concept when they were already accustomed to pay for online advertising with CPM or CPC price, taken from a rate card.
Through Bursa de Reclama, TradeAds has introduced the competition for Publisher ad zones. For several months after its release, we aimed to educate the Advertisers whom we ensure, through real-time bidding process, a better price for online advertising.
We fructify a relationship of loyalty with each Advertiser and Publisher that has registered in Bursa de Reclama. They have contributed through their submissions and requests to improve the mechanism through which operates today’s adserver, as proof we have grown from year to year the volume of requests from 10 million to 30 million.
Another new element is the virtual coin called euroNet, which currently refers to campaigns such as Banner Exchange. Initially campaigns were carried out for euroNet devoted only to Publishers who were willing to contribute with at least one zone in Bursa de Reclama and to accept banners that were only advertising the site and which served only CPM campaigns. Currently, euroNet can be exchanged to euros (euro is an exchange-euroNet) and used to pay both CPM and CPC campaigns.
Bursa de Reclama delivers creative such as: image, flash, flash expand, text banner, fixed floating, companion, sticky, full page and banner in video player.
The counting mode: CPM, CPC, CPL (CPA) and sponsorship (permanently). Bursa de Reclama through our Design Department can realize flash banners and image based on customer suggestions.
In august 2010, TradeAds extended its expertise by starting up the Research Department. The team of TradeAds Interactive statisticians offers high qualification in customer service and expertise in statistics, econometrics, data mining and artificial intelligence.
Currently the department coordinates internal projects, being a support in providing information about Internet user behavior, and research projects for external clients.
Bursa de Reclama is the first product which TradeAds has launched on the online advertising market. From 2010 we continued to evolve and to offer our customers online optimizing services.
TradeAds’ mission is to contribute to the development of advertising market in Romania, by providing the necessary technology to optimize online campaigns. We wish that Internet becomes an accessible market to anyone who wants to communicate using advertising means. We also believe in the relationship between Advertiser and Publisher as being transparent and governed exclusively by request and demand principles.